Lawrence Berkeley National Laboratory is seeking a Media Relations Lead to join the Strategic Communications Department. In this role, you will work with department staff, communications professionals from around the Lab, researchers, and Lab leadership to share and promote stories about the Lab's research and people with key public audiences while serving as a resource to members of the news media.
Berkeley Lab is the home of world-class team science in service to the nation. The Strategic Communications Department shares and promotes the Lab's scientific, institutional, and operational priorities with key audiences inside and outside the Lab and is responsible for coordinating all media relations activities for the Laboratory. Like all members of the department, you will draw from your expertise in the tactics of journalism, science communications, media relations, and public relations to help achieve organizational goals. You will continually seek to improve and innovate, providing resourcefulness and professionalism to enhance the quality and impact of the Lab's communications program.
What You Will Do:
Serve as a primary Berkeley Lab point of contact for, and build relationships with, members of the local, national, and international news media, including sharing story ideas with reporters and coordinating internally to respond to requests from reporters, often on deadline.
Develop strategies to raise the profile of Berkeley Lab and its research among key, news-reading audiences and achieve increased coverage of the Lab's scientific work.
Work with department colleagues and Lab experts to identify, research, write, edit, package, and assist in the distribution of informative, compelling content.
Stay informed of key achievements in selected scientific areas of the Lab and work with experts in those areas to develop communications strategies.
Plan and manage visits by reporters or TV or film crews to the Lab, including hosting visits as needed. Plan and manage virtual news conferences.
Coordinate with Lab leadership to respond rapidly and effectively to breaking or negative news about the Lab, and monitor and prepare to address institutional issues that could negatively affect the Lab's reputation.
Coordinate as needed with media relations colleagues throughout the Department of Energy and the national laboratory system.
Manage reporting, notification, and coordination requirements with the Department of Energy and other funding and oversight agencies.
Develop, coordinate, and maintain ongoing media training programs for key Lab personnel.
Monitor the national and international news for relevant connections to Lab research.
Back up other members of the department as needed by performing digital communications, web production, social media, and other duties.
Serve as a representative and ambassador for the Strategic Communications Department.
What is Required:
Bachelor's degree in Journalism, Communications, English, or a science relevant to Berkeley Lab's research and 8 years of combined experience in media relations and journalism; or an equivalent combination of education and experience.
Demonstrated experience communicating about scientific research with non-science-trained audiences.
Strong journalism-based research, interview, writing, and editing skills.
Ability to work independently and within teams to achieve desired outcomes.
Tech savvy and experience in the use of internal and external communications tools and channels (including social media and other relevant communication platforms).
Effective project management skills with the ability to prioritize work assignments, work collaboratively with others, and adjust schedules based on changing requirements.
Demonstrated experience protecting confidential and private information.
Demonstrated experience working collaboratively in a complex organization.
Existing relationships with the news media and a track record of serving as a resource to reporters.
Experience as a media relations professional within a national laboratory or other science-based organization(s).
This is a full-time career appointment, exempt (monthly paid) from overtime pay.
This position will be hired at a level commensurate with the business needs and the skills, knowledge, and abilities of the successful candidate.
This position is subject to the financial disclosure requirements of the California Political Reform Act of 1974. The successful candidate for this position will be required to file financial interest statements upon assuming this position, annually while holding this position, and when leaving this position.
Work will be primarily performed at Lawrence Berkeley National Lab, 1 Cyclotron Road, Berkeley, CA.
Equal Employment Opportunity: Berkeley Lab is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. Berkeley Lab is in compliance with the Pay Transparency Nondiscrimination Provision under 41 CFR 60-1.4. Click here to view the poster and supplement: "Equal Employment Opportunity is the Law."
Lawrence Berkeley National Laboratory encourages applications from women, minorities, veterans, and other underrepresented groups presently considering scientific research careers.
Internal Number: 92043
About Lawrence Berkeley National Laboratory
In the world of science, Lawrence Berkeley National Laboratory (Berkeley Lab) is synonymous with excellence. Thirteen scientists associated with Berkeley Lab have won the Nobel Prize. Fifty-seven Lab scientists are members of the National Academy of Sciences (NAS), one of the highest honors for a scientist in the United States. Thirteen of our scientists have won the National Medal of Science, our nation's highest award for lifetime achievement in fields of scientific research. Eighteen of our engineers have been elected to the National Academy of Engineering, and three of our scientists have been elected into the Institute of Medicine. In addition, Berkeley Lab has trained thousands of university science and engineering students who are advancing technological innovations across the nation and around the world. Berkeley Lab is a member of the national laboratory system supported by the U.S. Department of Energy through its Office of Science. It is managed by the University of California (UC) and is charged with conducting unclassified research across a wide range of scientific disciplines. Located on a 200-acre site in the hills above the UC Berkeley campus that offers spectacular... views of the San Francisco Bay, Berkeley Lab employs approximately 4,200 scientists, engineers, support staff and students. Its budget for 2011 is $735 million, with an additional $101 million in funding from the American Recovery and Reinvestment Act, for a total of $836 million. A recent study estimates the Laboratory's overall economic impact through direct, indirect and induced spending on the nine counties that make up the San Francisco Bay Area to be nearly $700 million annually. The Lab was also responsible for creating 5,600 jobs locally and 12,000 nationally. The overall economic impact on the national economy is estimated at $1.6 billion a year. Technologies developed at Berkeley Lab have generated billions of dollars in revenues, and thousands of jobs. Savings as a result of Berkeley Lab developments in lighting and windows, and other energy-efficient technologies, have also been in the billions of dollars. Berkeley Lab was founded in 1931 by Ernest Orlando Lawrence, a UC Berkeley physicist who won the 1939 Nobel Prize in physics for his invention of the cyclotron, a circular particle accelerator that opened the door to high-energy physics. It was Lawrence's belief that scientific research is best done through teams of individuals with different fields of expertise, working together. His teamwork concept is a Berkeley Lab legacy that continues today.