Primary Purpose: University of the Pacific's Social Media Specialist will be responsible for creating and implementing social media campaigns and content that engages users and builds, retains and deepens their relationships with the university to build its national presence and positive reputation. The specialist will develop a social media strategy/plan that includes monitoring and measuring the university's reputation on social media through data analysis and enhances or modifies strategies to achieve defined goals.
The Social Media Specialist will be a key member of the University Strategic Communications team and will report to the AVP of Strategic Communications, working with closely with leaders in digital communications, media relations, internal communications and community relations. The specialist will have a deep understanding of branding and its relationship and application to social media and digital communications to attract prospective students and families, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions.
The successful candidate will be a passionate and energetic storyteller, a versatile creative communicator, and a well-respected team player, committed to continually improve the university's social media presence and practices.
Essential Functions: 1. Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the universitys brand, its offerings and accomplishments.
2. Write, edit, design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts to increase followers.
3. Create actionable plans to grow and retain followers on Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest and TikTok, understanding the audiences, nuances and preferences of the audience(s) for each platform.
4. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond.
5. Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography.
6. Cultivate and steward ongoing interactions with followers. Provide an outstanding experience by being accessible and responding to queries timely.
7. Lead the universitys social media professionals educating coworkers and colleagues on best practices, emerging trends and idea sharing.
8. Establish metrics of success and monitor and evaluate performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights. Report results monthly and make recommendations to adjust the strategy to optimize results.
9. Perform other duties when needed.
Minimum Qualifications: Bachelors degree in marketing, communications, journalism or related discipline. Five (5) years of social media experience.
Preferred Qualifications: Strong writing, editing, photography/videography skills. Able to multi-task and prioritize projects. Video editing and experience in producing content for video platforms such as YouTube and IGTV. Experience using various analytics software. Familiarity with content management systems, such as Drupal. Working knowledge of HTML and CSS. Ability to work in a fast-paced, high-pressure environment. Knowledge of search engine optimization and best practices.
Physical Requirements: The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is performed primarily in and standard office environment, with exposure to normal temperatures and light. May require extended periods of sitting with repetitive hand/wrist motion while using computer and phone. Occasional standing, walking. Infrequent climbing stairs, walking across campus, bending, stooping, kneeling or reaching. May be requested to lift up to 25 lbs.
Work Environment/Work Week/Travel: Work performed during standard business hours, 8 a.m.-5 p.m., with occasional nights and weekends.
Hiring Range: Commensurate with experience, non-exempt
Background Check Statement: All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.
University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.
Copyright 2017 Jobelephant.com Inc. All rights reserved.
Drawing on its rich legacy as the oldest chartered university in California, Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. Our student body thrives in Pacific's small classes and dynamic cultural environment, while our distinguished alumni are transforming their communities every day.University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented.