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CHIEF MARKETING OFFICER, Questrom School of Business, Marketing & Communications
As the brand steward for Boston University Questrom School of Business, the Chief Marketing Officer (CMO) works closely with the Dean, school leadership team, and university marketing and communication leaders to design, execute, and assess marketing and communications strategies and plans that build Questrom's global visibility and brand reputation in support of the school's strategic goals. This work is done within the context of both the Boston University and the Questrom brands. The CMO is a member of the leadership team and reports directly to the Dean of Questrom School of Business and has the following major responsibilities: Create and lead an integrated marketing and branding strategy for the School Design and oversee incremental $2 million
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