Department: MED-Neurological Surgery Salary/Grade: EXS/8
Job Summary:The Manager of Content Development for the Lou & Jean Malnati Brain Tumor Institute at Northwestern Medicine is responsible for a wide variety of design, creation and production elements. The Manager serves as a production focal point for print and electronic publications, providing oversight, guidance and support on regular and unique communications activities. The position develops and manages communication strategies, key messages, and oversees communication channels to a wide range of constituents, including internal Northwestern Medicine members (Feinberg Communications, NMHC Communications and University Relations), faculty, clinicians, and staff, as well as external partners, including philanthropic and advocacy organizations, the larger Northwestern Medicine public community, patients and families, media, on a local and national level. This position also manages the internal website. Specific responsibilities include, but are not limited to:
Implements the communications strategy to design, create and produce print and electronic communication including; special reports, marketing materials, advertisements and publication materials, and any other organizational documents, highlighting the resources and services of the department. Develops and proofs copy for print and online publications. Assists with community promotional communications (flyers/posters/PPT), including design/layout. Formats and distributes electronic and printed marketing materials, including selecting and resizing of photographs, creating headers, and creating PDF versions for archiving. Continually organizes and maintains photo and story archives. Designs email notices and/or other digital content. Designs, builds and schedules building monitor slides for digital display.
Identifies and develops opportunities for marketing and outreach to Northwestern Medicine-specific areas, highlighting the support and resource options of the department.
Acts as liaison between the department and Feinberg and Northwestern Medicine Communications teams.
Writes, edits, formats and posts stories daily onto website. Designs, manages and continually updates websites and provides technical support to other unit website content managers. Collaborates with Feinberg’s Communication team to meet School website standards.
Manages social media outlets by posting videos to YouTube/Vimeo, Flickr, Facebook, Twitter, etc.
Works closely with interal webmasters to design site. Consults on the website and works in concert with the research navigators. Connects investigators they meet while performing marketing to the appropriate resources.
Develops and coordinates educational sessions to train, develop and educate Northwestern and external community. Develops, identifies, disseminates online learning modules.
Organizes seminars, cross-campus events, meetings, and educational outreach for areas involved in clinical research.
Identifies and targets specific populations within the Northwestern Medicine community, additional clinical partners and related consortium.
Identifies and develops strategic plan for external communication with goal of increasing participation in clinical trials, through marketing initiatives and publications. Communicates and collaborates with other related institutions, and focuses on developing relationships with the Chicagoland area and broadly disseminate clinical research for the Lou and Jean Malnati Brain Tumor Institute at Northwestern Medicine. Proactively develops advertising resources and services available to investigators within and beyond NU and its clinical affiliates, and develops marketing outreach to potential and current research participants including developing brochures, flyers, video media, and social media.
Minimum Qualifications: Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s or higher degree in a major such as communication, marketing or related; OR appropriate combination of education and experience. Four years of event planning, public relations, marketing and/or communications experience including writing press releases and publicity design utilizing software such as Acrobat Professional, InDesign, Photoshop, Illustrator, Dreamweaver, Site Executive, Central Desktop, Visio, etc.; or other relevant experience required.
Minimum Competencies: Project management skills and demonstrated ability to work on multiple projects simultaneously. Strong computer skills to include advanced use of Word, Excel, PowerPoint and Photoshop software programs. Ability to identify, research, and solve problems. Strong oral and written communication skills. Attention to detail. Java and HTML programming experience.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 40831
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.