Public Relations, Media Relations and Marketing. Responsible for all public relations and public information programs for the college with the goal of expanding and enhancing Strategic Enrollment Management, Foundation, and diversity goals. Create and implement a comprehensive marketing plan. Supervise the development and production of advertising messages in various media, including print, radio, television, social media, online, and outdoor advertising advancing the work of the college with the external community, donors, and prospective donors. Supervise the research, development, and design all college publications and marketing pieces, including the Course Catalog, Viewbook, Student Handbook, Annual Report, brochures, direct mail and digital advertising, maps, posters, website, and flyers. Assure web team provides updated information and graphic elements of the college website to attract and increase student involvement. Provide leadership and direction of College's social media network presence on Facebook, LinkedIn, Instagram, Snapchat, Twitter, YouTube, etc. Develop and maintain positive relationships and communications with college employee organizations, student groups, members of the legislature, lobbyists, opinion leaders, and members of the executive branch of state government. Attend functions and create opportunities to network and communicate with the above individuals to position the College for legislative success with regard to funding, bonding requests, and educational policy. Facilitate oral presentations and written communications on behalf of the college. Serve as the media spokesperson and press contact for the college to include planning, directing, and implementing press conferences. Ensure college activities and events are adequately documented for high quality publications and maintain historical archives of all such activity documentation. Provide input to presidential messages and/or public statements. Coordinate marketing activities with other institutions and organizations, including community stakeholders, colleges, and other institutions within the Minnesota State Colleges and Universities system.
Supervise the Friends of Saint Paul College Foundation. Oversee Foundation staff resulting in increased public and private financial resources for the college, establishing programs and services that respond to a changing market, and well informed and motivated key constituents. Support Executive Director in establishing strategic planning, goal setting, and operational planning for the Foundation to plan and implement aggressive solicitation strategies to include a capital campaign. Provide leadership, supervision, development, and coaching to Foundation staff to carry out departmental objectives. Recruit and nurture volunteers to raise and manage funds on behalf of the foundation and the college. Ensure preparation of financial updates for the Foundation Board accurately reflecting financial data. Ensure a high degree of stewardship and service to donors
Provide supervisory leadership to the Director of Resource Development and ensure efforts are aligned with Strategic Plan, Strategic Enrollment Management Plan and ARTI Plan to maximize effectiveness and efficiency.
4.Provide supervisory leadership and advisement so that all applicable labor agreements and plans are equitably administered and employees under this leadership will effectively perform assigned job duties to achieve objectives. Plan and organize flow of work being directed. Evaluate employee training needs and train or provide training, as required. Provide occasion for employees to fulfill their professional development plans and improve their job effectiveness through in-house and external training opportunities. Document employee performance issues and discuss the concerns with the employee in a timely manner. Follow contractual provisions in providing progressive discipline. Provide coaching, corrective action and/or disciplinary process as proscribed by contract language where necessary, up to and including suspension and termination. Perform all supervisory duties in accordance with established equal opportunity, affirmative action, non-harassment, and employee safety policies.
Manage and administer an annual budget for Institutional Advancement including Public Affairs, Marketing and the Foundation. Manage professional services contracts
Carry out any other administrative tasks as assigned.
BA/BS in business administration, marketing, communications, public relations, non-profit management, and/or commensurate experience
A specialized and broad knowledge of communications, marketing, media relations, and public relations
Minimum of 5 years of experience in public relations, media relations, marketing, or advancement
Strong oral and written communications skills; ability to write and speak in a persuasive manner
Interpersonal communications skills required to work with a wide variety of constituent groups
Ability to lead, organize, and motivate employees and external stakeholders
Knowledge of national, regional, and local news media, of the political issues and processes that affect the college and its constituents
Excellent journalistic, verbal, and written communication skills with ability to develop and implement a multi-faceted communications plan involving web, social, video, print, and spoken word.
Demonstrated ability to build, develop, and effectively lead a productive team.
Understanding and experience in social media as part of a communications strategy
Knowledge of the operations of news organizations and understanding of current technology and techniques to inspire engagement and enhance communication.
Experience and competence in working with culturally diverse internal and external audiences.
A commitment to professional ethics and the ability to interact with sensitive and confidential information.
Demonstrated ability to exercise discretion and independent judgment when necessary.
Demonstrated ability to work in a team environment and meet goals in a timely manner
Leadership experience in higher education, public relations, or non-profit organizations
Supervisory/evaluation skills necessary to assign tasks and review and improve performance
Organizational and scheduling skills required to supervise the completion of large projects and special events involving large numbers of people, varied resources, and many sources of information. Ability to manage multiple projects and priorities
Knowledge of MnSCU policies and procedures and sensitivity to educational and social issues that relate to the image of the college, i.e., equity, minority services, academic freedom, taxation, and labor issues
Desired Start Date: 07/19/2021
Internal Number: 1652
About Saint Paul College
Saint Paul College was recently ranked the #1 community college in the nation by Washington Monthly magazine, for student engagement in active and collaborative learning, student-faculty interaction, and support for learning. The college offers 39 associate degree programs, including the Associate in Arts degree, 60 career certificate and diploma programs. For over 100 years, Saint Paul College has been helping students succeed in high-demand careers.