Public Relations & Communications Manager

R506917
San Francisco

The Public Relations Manager is a key member of CCA's Marketing and Communications team, an in-house creative and strategic group that partners with colleagues across the college to inform and inspire audiences by sharing compelling stories about CCA's vibrant community of students, faculty, and alumni. Reporting to the Director of Communications, the Public Relations Manager is responsible for cultivating and maintaining relationships with members of the media to garner favorable coverage for the college, and for supporting internal and external communications plans that keep our community informed and engaged. This may take the shape of targeted media-relations campaigns and pitches; communication tactics to engage in-person or remote faculty, staff, and students; or broad external communications campaigns that ensure our mission, vision, and values are consistently and compellingly delivered.

The Public Relations Manager is responsible for creating and implementing multi-year media relations plans that establish priorities for cultivating story ideas; developing press materials and maintaining media lists; managing media relations and research; developing and cultivating relationships with the media; monitoring and reporting on media presence and performance; and serving as a liaison to assigned academic and programmatic leadership.

The Public Relations Manager is an active participant in the department's and the college's efforts to identify and dismantle structural inequities and promote anti-racism, equity, inclusion, and belonging at CCA and in our society. The individual will contribute to the diversity of personal and professional perspectives, backgrounds, and experiences that support these efforts.

MAIN RESPONSIBILITIES:

Public Relations and Earned Media - 60%

• Work with the Director of Communications to develop and implement public relations plans and support communications plans in support of institutional goals.
  
• Spearhead media outreach, cultivate relationships with key journalists and digital influencers, maintain and expand the college's media contact list.
  
• Plan an annual media calendar, develop press releases, pitch and follow up with media.
  
• Generate materials to support public relations needs including press releases, institutional backgrounders, leadership bios, project and initiative descriptions, and other editorial collateral.
  

Content Development - 30%

• With other members of MarCom, coordinate with partners across the campus to cultivate and build an earned and owned story inventory that supports the college's mission, goals, and brand.
  
• Provide support for internal and external communications plans including developing messaging matrices, writing statements, and coordinating efforts from various stakeholders.
  
• Cultivate and promote CCA faculty and leadership as subject matter experts in their respected fields.
  
• Develop and promote key stories through media relations and the college's website and work with CCA social media staff to develop social content in support of significant news stories and campus announcements.
  

Reporting, Metrics, and PR Resources - 10%

• Monitor media coverage, track and report earned media.
  
• Keep abreast of CCA key projects, programs, plans, and topics of interest to shape evolving communication needs and identify new opportunities.
  
• Manage press resources including press kits, boilerplate copy, press release archives, etc.
  
• Perform additional duties as required.
  

MINIMUM REQUIREMENTS:

• Bachelor's degree
  
• 4-5 years of communications/public relations experience, preferably in higher education or at a cultural organization, or in the arts, architecture, or design fields
  
• Excellent writing and editing skills
  
• Energetic, resourceful, driven, creative
  
• Demonstrates initiative in seeking new kinds of opportunities to raise awareness about the college's event and initiatives
  
• Demonstrated skill and comfort in proactively building relationships with top-tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements
  
• Ability to work well with diverse collaborators including staff, faculty, trustees, students, donors, and outside partners.
  
• Proven record of flexibility and successful teamwork, especially in a fast-paced environment
  
• Proficiency with social media, presentation software, Google apps, and media tracking software
  
• Media contacts in the art and design communities a plus
  

COMPENSATION & BENEFITS:

• The range for the position is $77,974 - $83,000/annually.
  
• CCA offers a comprehensive benefits package, including the choice of five medical plans, generous holiday, sick & vacation time, a retirement match and tuition remission. CCA covers an average of 91% of the medical plan cost for the employee only and an average of 82% for employees with dependents. More information can be found here: https://portal.cca.edu/working/office-human-resources/employee-benefits.
  

WORK SCHEDULE:

• CCA considers a full-time work week to be 37.5 hours per week.
  

Please note that in an effort to keep the CCA community safe, the College requires all staff, faculty, and students who are on campus to be fully vaccinated, including to have received a booster shot (if eligible). The job responsibilities of this position may require time regularly spent on campus, and therefore the incumbent will be asked to follow the CCA vaccination requirement, unless an exemption is approved. Please reach out to hr@cca.edu with any questions.

Location
San Francisco

Additional Locations

Application Instructions

Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.

Application Deadline

For staff positions, screening begins immediately and continues until the position is filled.

EEO Statement

As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education.

We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability.

California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity.

Questions?

Please address any questions to hr@cca.edu.


To apply, visit https://cca.wd5.myworkdayjobs.com/en-US/CCA/job/San-Francisco/Public-Relations---Communications-Manager_R506917.

Founded in 1907, California College of the Arts (CCA) is an independent art college with 21 undergraduate programs in architecture, design, fine arts, visual studies, and writing. The college also has graduate programs in architecture, comics, curatorial practice, design, design strategy, film, fine arts, visual and critical studies, and writing. Through these programs, the college has created a dynamic and interdisciplinary environment. Diverse cultural perspectives enrich the CCA community and the college believes that continuing to expand the horizons of the students and faculty is essential to achieving its educational objectives. With campuses in Oakland and San Francisco, CCA currently enrolls 1,950 full-time students.







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