Northern California HERC

Associate Director, Gameday Entertainment - Women's Basketball (5372C) Intercollegiate Athletics 86About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging make it a special place for students, faculty, and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic, and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups. Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

Position Summary

The Associate Director, Gameday Entertainment - Women's Basketball supports the transformation of Cal athletic events into high-quality entertainment experiences that drive fan engagement and brand loyalty. Under the direction of leadership, this position assists with the execution of the in-venue show, helping to coordinate live production elements such as scripting, music, and video board content. The Associate Director, Gameday Entertainment - Women's Basketball takes direction on 'show calling' duties and helps implement integrated sponsorship activations and halftime segments. The goal of this position is to help maintain an energetic game atmosphere that aligns with the department's marketing and recruitment strategies. Additionally, the Associate Director, Gameday Entertainment - Women's Basketball assists in coordinating and facilitating team-specific community events, and supervising and training a student workforce to ensure gameday operations are professional and consistent with Cal brand standards.

Application Review Date

The First Review Date for this job is: June 19, 2026. For full consideration, please apply on or before the first review date.

Responsibilities

Live Show Execution & Support

• Assists with the technical execution of home athletic events.
• This includes drafting basic show scripts, coordinating music and video board cues, and supporting the 'show caller' in the control room to ensure a smooth fan experience.
• Assists with the creation of Theme Nights for home games and how they are brought to life.

Sponsorship & Marketing Integration

• Takes direction on the placement of marketing campaigns and sponsorship activations within the live show.
• Helps execute on-court/on-field promotions and ensures commercial partner requirements are met during the event.
• Assists with creating a plan for gameday promotions and giveaways to students and fans

Student Supervision & Training

• Provides daily guidance and supervision to the student intern workforce.
• Assists in delivering the gameday training program and mentors student staff on basic live production and technical skills.

Revenue Generation

• Assists with leader on new revenue streams and opportunities that can be brought to life on gamedays and other tent pole events.
• Assists in coordinating and facilitating team specific community events.

Logistical Coordination

• Collaborates with Facilities, Operations, and Spirit squads to assist with event logistics.
• Serves as a point of contact for routine coordination between production and other internal units.

Budgeting

• Assists with gameday entertainment budgets, track expenses, and evaluate the fan engagement via feedback and data to improve future events.

Event Administration & Review

• Assists with tracking gameday expenses and gathering fan feedback data.
• Participates in post-game reviews to help identify areas for technical or logistical improvement.

Required Qualifications

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs.
• Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications.
• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
• Thorough interpersonal communication skills.
• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
• Knowledge of the processes, timelines, components and execution for live, in-venue productions with multi-cameras, audio, video, lighting, and talent.
• Knowledge of professional broadcast hardware and live-show software.
• Experience in drafting minute-by-minute Rundowns of Show (ROS) for a specific show that includes technical cues and entertainment segments.
• Knowledge of how to use modern fan-engagement tools like synchronized LED lighting, mobile app triggers for a live, in-venue production.
• Ability to receive and review fan feedback and attendance data to assist in future show productions.
• Knowledge of navigating Name, Image, and Likeness (NIL) regulations to highlight student-athletes within the live show.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Possess skills in coaching and mentoring lower level staff.
• Time and project management skills to effectively establish priorities and meet competing deadlines both for themself and the team.
• Interpersonal communications and people management skills to interact effectively with a variety of clients, staff and vendors.
• Understanding of a budget and ability to plan and adhere to one.
• Knowledge and some application of mentoring a students/intern workforce across live events.
• Familiarity with the production benchmarks of elite NCAA conferences or professional sports leagues.
• Must maintain current knowledge of applicable rules and standards of the ACC, the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the Berkeley campus of the University of California adheres, and, at all times avoid any and all violations of these rules and standards.

Education / Training

• Bachelor's degree in related area and / or equivalent experience / training (Required)

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted annual salary range that the University reasonably expects to pay for this position is $83,000 - $90,000.

• This is an exempt, monthly-paid position.
• This is a full-time (40 hours/week) Career position eligible for UC benefits.

How to Apply

To apply, please submit your resume and cover letter.

Driving Required

Required to hold a valid driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program.

Other Information

• This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee.
• This position is covered by the collective bargaining agreement between UAW (United Auto Workers) and the University of California Regents for CM

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Misconduct

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

'Misconduct' means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy

UC Anti-Discrimination Policy

Abusive Conduct in the Workplace

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other protected status under state or federal law.


To apply, visit https://careerspub.universityofcalifornia.edu/psc/ucb/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&JobOpeningId=86701&PostingSeq=1&SiteId=21&languageCd=ENG&FOCUS=Applicant









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