Northern California HERC

Director, Gameday Entertainment - Men's Basketball (6403C) Intercollegiate Athletics 86762About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging make it a special place for students, faculty, and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic, and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups. Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

Position Summary

The Director, Gameday Entertainment Men's Basketball exists to orchestrate and elevate Cal athletic events into premier entertainment experiences, rivaling professional and NCAA Power 4 Conference standards, driving deep fan loyalty and measurable revenue growth. This position serves as the primary architect and show caller for the in-venue experience, reimagining gameday as a high-stakes, full-scale production. The Director, Gameday Entertainment Men's Basketball, spearheads the end-to-end execution of live shows from complex scripting and game presentation direction to halftime spectacles and integrated sponsorship activations. The role mobilizes the crowd through data-driven atmosphere strategies, using video, music, and storytelling to enhance Cal's national reputation. By aligning internal marketing, production, and athletic units, this position creates a seamless emotional arc that attracts elite recruits and brands. The Director, Gameday Entertainment Men's Basketball also collaborates extensively with internal units to seamlessly integrate all production logistics, sponsorship activations, marketing campaigns, theme games and storytelling within the live entertainment show flow. This role is responsible for recruiting, building, and supervising a consistent workforce of students and interns to scale gameday entertainment support across the events. Additionally, this position creates a comprehensive gameday entertainment training program for student staff, mentoring them in the execution of professional-level storytelling, ensuring every show reflects the excellence of the Cal brand.

Application Review Date

The First Review Date for this job is: June 22, 2026. For full consideration, please apply on or before the first review date.

Responsibilities

Show Direction & Executive Production

• Serve as the 'show caller' and lead architect for all home athletic events; orchestrate end-to-end production, including detailed scripting, game presentation oversight, video board integration, and musical atmosphere to ensure a professional-grade fan experience while ensuring it meets the standards of a premier entertainment event.

Strategic Brand & Revenue Integration

• Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into organic, high-energy entertainment segments that drive partner ROI and department revenue.

Talent Recruitment & Mentorship

• Mobilize and supervise a scalable workforce of students and interns; architect a professional-level training program that mentors staff in live production, technical execution, and brand-consistent storytelling.

Cross-Functional Collaboration

• Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics; act as the primary point of contact for integrating departmental goals into the live event framework.

Innovation & Experience Design

• Spearhead the evolution of gameday traditions by integrating emerging technology (lighting, mobile apps, AI) and data-driven fan feedback to modernize the atmosphere and attract elite recruits and brands.

Budgeting & Strategy

• Manage gameday entertainment budgets, track expenses, and evaluate the fan engagement via feedback and data to improve future events.

Quality Control & Post-Event Analysis

• Govern the post-game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain Power 4 conference excellence.

Required Qualifications

• Expert ability to direct live, multi-camera productions, cueing audio, video, lighting, and on-field talent with precision.
• Deep knowledge of professional broadcast hardware and show-flow software.
• Skill in drafting minute-by-minute Rundowns of Show (ROS) that integrate technical cues with entertainment segments.
• Proficiency in integrating modern fan-engagement tools like synchronized LED lighting, mobile app triggers, and AI-driven content.
• Ability to translate corporate partner KPIs into organic, high-energy in-venue 'moments' that drive ROI without losing the crowd.
• Skill in analyzing fan sentiment and attendance data to engineer 'emotional arcs' that increase loyalty and revenue.
• Expert understanding of brand storytelling to ensure every video, graphic, and announcement reinforces the 'Cal' identity.
• Knowledge of navigating Name, Image, and Likness (NIL) regulations to highlight student-athletes within the live show flow.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Strong skills in coaching and mentoring lower level staff.
• Time and project management skills to effectively establish priorities and meet competing deadlines both for themself and the team.
• Interpersonal communications and people management skills to interact effectively with a variety of clients, staff and vendors.
• Strong skills and fiscal responsibility to plan and manage the Gameday Entertainment budget.
• Experience recruiting, supervising, and scheduling numerous students/interns across multiple simultaneous events.
• Ability to synchronize goals between units.
• Familiarity with the production benchmarks of elite NCAA conferences or professional sports leagues.
• Must maintain current knowledge of applicable rules and standards of the Pacific-12 Conference, the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the Berkeley campus of the University of California adheres, and, at all times avoid any and all violations of these rules and standards and/or the ability to learn.
• Advanced knowledge of program activity and best practices.
• Proficiency in the use of computer applications relevant to job duties and/or the ability to learn.

Education / Training

• Bachelor's degree in related area and / or equivalent experience / training

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted annual salary range that the University reasonably expects to pay for this position is $105,000-$115,000.

• This is an exempt, monthly-paid position.
• This is a full-time (40 hours/week) Career position eligible for UC benefits.

How to Apply

To apply, please submit your resume and cover letter.

Driving Required

Required to hold a valid driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program.

Other Information

• This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee.
• This position will be governed by the terms and conditions in the agreement for the Communications, Marketing, and Sales Professionals, represented by the UAW.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter

This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Misconduct

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

'Misconduct' means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

UC Sexual Violence and Sexual Harassment Policy

UC Anti-Discrimination Policy

Abusive Conduct in the Workplace

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.


To apply, visit https://careerspub.universityofcalifornia.edu/psc/ucb/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&JobOpeningId=86762&PostingSeq=1&SiteId=21&languageCd=ENG&FOCUS=Applicant









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